Google takes a bite out of Page Rank importance

SEO news in 2009 is not in short supply, most recently Google took a bite out of Page Rank.

Google has cut PageRank data from Webmaster Tools. In a thread on Google Webmaster help, Google employee Susan Moskwa, said this:

“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

The Web Pro News interview with Google’s Matt Cutts about Page Rank below.

Searchers are going to get more honest results because this should at least quell lame link building techniques in the near future. This also means web 2.0 is growing in SEO importance and searchers are getting closer to more relevant search results.

SEO keeps evolving and getting better. If you are looking for help with your sites SEO make sure you have someone that is keeping on top of the major changes like this one.