If you are a business owner with an online presence, a digital content producer like a film maker or music producer, an author, or someone in communications, then you have got to read this book on the NEW economy titled “FREE”, written by Chris Anderson (the Editor-in-Chief of Wired Magazine).
With the new media transition going online has completly changed the way digital content like music and video and pictures are consumed, and so far it has been a real challenge for these content makers to make a transition to monetizing on digital media. For example, 95% of all digital music (like what your would find in the iTunes store), that was downloaded last year, was downloaded illegally.
Chris Anderson’s book discusses the new economy and gives brilliant insight into new age consumerism in the wake of Web 2.0, and discusses the “Freemium” business model that has been adopted successfully online, but has actually been around for over a hundred years.
From a business perspective, this book outlines what “Frremium” means in the NEW economy, and gives digital content producers and digital publishers some perspective and insight on what type of business model works in web 2.0 and what type of thinking is required to survive the rapidly evolving and sharing world through emerging and existing technology.
From a communications perspective this book basically translates what we as communications professionals have to bring to the table so that our clients can adapt to the new media world and so that we can do things like apply social media strategy and translate those offerings we freely share on web 2.0 into ROI for our clients.
New thinking is required, and if anyone catching this was wondering what social media strategy and web 2.0 strategy could do and how it could produce ROI and save our digital content from becoming valueless, then this read is a must.
Same goes for all you aspiring digital publishers out there, there air is thin these days in terms of being able to monetize on digital content, so you’ll be getting valuable info info from the Chris Anderson book. This is recommended in a big way for you content makers out there. This is an excellent NEW economy business model for you.
The link below is the free audiobook, download it and pop it on you iPod and listen to it on the way to the office. By the time you get to work, you should be brimming with new ways to monetize on digital content and ways to use web 2.0 strategy and social media strategy in the NEW economy.
“FREE” audio book by WIRED mag’s Chris Anderson for download
If you are a business owner with an online presence, a digital content producer like a film maker or music producer, an author, or someone in communications, then you have got to read this book on the NEW economy titled “FREE”, written by Chris Anderson (the Editor-in-Chief of Wired Magazine).
With the new media transition going online has completly changed the way digital content like music and video and pictures are consumed, and so far it has been a real challenge for these content makers to make a transition to monetizing on digital media. For example, 95% of all digital music (like what your would find in the iTunes store), that was downloaded last year, was downloaded illegally.
Chris Anderson’s book discusses the new economy and gives brilliant insight into new age consumerism in the wake of Web 2.0, and discusses the “Freemium” business model that has been adopted successfully online, but has actually been around for over a hundred years.
From a business perspective, this book outlines what “Frremium” means in the NEW economy, and gives digital content producers and digital publishers some perspective and insight on what type of business model works in web 2.0 and what type of thinking is required to survive the rapidly evolving and sharing world through emerging and existing technology.
From a communications perspective this book basically translates what we as communications professionals have to bring to the table so that our clients can adapt to the new media world and so that we can do things like apply social media strategy and translate those offerings we freely share on web 2.0 into ROI for our clients.
New thinking is required, and if anyone catching this was wondering what social media strategy and web 2.0 strategy could do and how it could produce ROI and save our digital content from becoming valueless, then this read is a must.
Same goes for all you aspiring digital publishers out there, there air is thin these days in terms of being able to monetize on digital content, so you’ll be getting valuable info info from the Chris Anderson book. This is recommended in a big way for you content makers out there. This is an excellent NEW economy business model for you.
The link below is the free audiobook, download it and pop it on you iPod and listen to it on the way to the office. By the time you get to work, you should be brimming with new ways to monetize on digital content and ways to use web 2.0 strategy and social media strategy in the NEW economy.
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