If you have read some of my posts here or elsewhere on SEO then you are probably aware of my view on the importance of newsworthy Press Releases and wire services in SEO. Press releases and wire services are the single most important tool in SEO in my opnion.
Nothing trumps the news in search engine results or creates more buzz to improve your website traffic then fresh and good news.
Writing a good Press Release is no easy task and there are plenty of people who have been perfecting that art for years. And writing a good press release with SEO in mind is just a little bit trickier because the goal is to produce quality relevant search results and to create a newsworthy press release.
When writing your own press release it is easy to fall in to the trap of blatant self-promotion which actually works against you in terms of media picking it up and running the story. That is why you have stay objective and write something you would want to read, that is relevant and delivers important facts about your news.
Today there are so many quality free press release services that make this important form of communication an affordable means of promotion for anyone. I won’t go into giving links because that topic is so well covered on other sites it would just be filler.
Today there are two key parts to writing a good press release beyond the actual content and the channels or services you use. They are the structure and formatting of the press release and the other is what we are covering here, the process of Search Engine Optimizing for a Press Release.
This article covers how to Search Engine Optimize your Press Release.
SEO tips for writing your press release:
→Using Keywords and phrases. What you want to do is pick a few of the most relevant keywords/phrases for both the news you are publishing in the press release and the keywords/phrases that are most relevant to your business, organization or individual website. You want to use those keywords a few times each throughout your press release, and you want to incorporate the most important one in the Press Release Title. Needless to say, you should research keywords/phrases to see if they are popular search terms for users to find relevant search results (but that is another article).
→If you are introducing a new product or service like “gummy-dummy-yummy-pops” you will want to add a short description of what that product is like “gummy-dummy-yummy-pops are the newest wine gum candy product from “your company name” that come in three flavors including cherry, strawberry and banana.
→Use the name of relevant products and people instead of pronouns like “it”. It’s ok for it to read a little long because press releases are not for mass consumption, they are intended to be bare bones facts about your news for other media looking for stories to publish.
→Post your press release on your website first. Search engines like Google can tell where the story was published first and you certainly want to be the authority on your own article. Although PR and link-juice factors are falling in terms of importance (ex. Google recently cut PR from webmaster tools to illustrate that point), you do want to be recognized as the legitimate origin of the information (especially considering things could easily change down the road).
→Include an “About the company” paragraph at the end of your press release that mentions important key phrasing like “your company name is “the company slogan”, a maker of candies that was established by the owner’s name in some year. Your company name sell candies at some number of stores across some country”. This paragraph will be re-used in future press releases.
→Do not spam your releases to every press release service. Target the services that best suit your target audience. If you are for some reason compelled to use more than three services for example, write a variation of your press release (title could change for example). It is not advisable to spam the release.
→Be sure to leave contact information with the press release as it would appear on your website. A companies contact information should be easy to find and you want to be repeating it in a memorable way that will come up in search results.
→Be sure to link to a specific url. A home page is fine, but if you are selling a new music product at a company that is known for films, you’ll want to direct the audience to the new music related url right off the bat.
→Mention your most important social media / web 2.0 links that would be related to you press release if you have them like a Facebook group and your Twitter profile. If you don’t have those things going, get on it already, your kind of late to the party.
→Once your release is out put it through the web 2.0 treatment and tweet the keywords/phrases and news with a link to your release, and publish a link to it on your other social profiles.
→Publish your press release early in the morning. Having a jumpstart on the daily news is key when possible. Your target market should be reading about it by 7am (which means releasing at 3-4am sometimes).
→When you publish your press release you should also be cognizant of other competitive factors in your field. A new Operating System may want to avoid publishing a press release during a Mac Keynote Speech for example. The bigger fish will eat you up every time, especially when your are competing for the same keywords and marketplace. The importance of press releases is no secret, and all major media outlets and companies are aware of this, including your competitors. What keeps you from drowning in the crowded sea is the uniqueness and relevancy of your keywords/phrases.
That’s it really. With those tips you should be rocking if your news is good and be able to improve your website traffic. If you followed those steps and took the time to research and had good news, your press release stands a very good chance in the marketplace for SEO.
You may as well bookmark this article on how to Search Engine Optimize your Press Release so you have the tips handy when you are producing your next Press Release. And remember, good SEO is about fundamentals (which this article is), and great SEO is about using a wide array of resources on the Web 2.0-scape (some call it SMM-Social Media Marketing) and employing fundamental SEO practices.
SEO Press Release Service
If you want to release your SEO press release to get to 28+ quality portals in one shot, save some time, and don’t mind paying $79.00 dollars (Cheaper and better than PR Web by a long shot), then I recommend you visit this service http://tinyurl.com/ycnaqgc. Save time (which is money for some of us). I can’t beat their rates, although I do have access to more portals, in some cases better. It’s recommended, I have used it, and know it’s a great service that saves time and headaches. You are basically paying about $2 per release, and getting it all done in one shot as opposed to individual submissions which is a great value unless your time is worth less than $6/hour (I estimate from experience).
Using the service you can publish a press release to Google, Yahoo, MSN, ASK, AZ Feeds, Congoo, Feed 24, Feedage, FeedFarms, HighBeam Research, MillionRSS, My RSS 365, Octora, Syndic8, Visimo, Zuula, Topix, Redtram, Icerocket, Comcast and more.
You can build anchor links within the press release, add optimized media, add social bookmarking, choose 10 industry targets, have a keyword rich url and for a couple extra bucks insure front page publishing and even keep it in the cycle for up to 3 days.
12 Tips for Search Engine Optimizing your Press Release-How to
If you have read some of my posts here or elsewhere on SEO then you are probably aware of my view on the importance of newsworthy Press Releases and wire services in SEO. Press releases and wire services are the single most important tool in SEO in my opnion.
Nothing trumps the news in search engine results or creates more buzz to improve your website traffic then fresh and good news.
Writing a good Press Release is no easy task and there are plenty of people who have been perfecting that art for years. And writing a good press release with SEO in mind is just a little bit trickier because the goal is to produce quality relevant search results and to create a newsworthy press release.
When writing your own press release it is easy to fall in to the trap of blatant self-promotion which actually works against you in terms of media picking it up and running the story. That is why you have stay objective and write something you would want to read, that is relevant and delivers important facts about your news.
Today there are so many quality free press release services that make this important form of communication an affordable means of promotion for anyone. I won’t go into giving links because that topic is so well covered on other sites it would just be filler.
Today there are two key parts to writing a good press release beyond the actual content and the channels or services you use. They are the structure and formatting of the press release and the other is what we are covering here, the process of Search Engine Optimizing for a Press Release.
This article covers how to Search Engine Optimize your Press Release.
SEO tips for writing your press release:
That’s it really. With those tips you should be rocking if your news is good and be able to improve your website traffic. If you followed those steps and took the time to research and had good news, your press release stands a very good chance in the marketplace for SEO.
You may as well bookmark this article on how to Search Engine Optimize your Press Release so you have the tips handy when you are producing your next Press Release. And remember, good SEO is about fundamentals (which this article is), and great SEO is about using a wide array of resources on the Web 2.0-scape (some call it SMM-Social Media Marketing) and employing fundamental SEO practices.
SEO Press Release Service
If you want to release your SEO press release to get to 28+ quality portals in one shot, save some time, and don’t mind paying $79.00 dollars (Cheaper and better than PR Web by a long shot), then I recommend you visit this service http://tinyurl.com/ycnaqgc. Save time (which is money for some of us). I can’t beat their rates, although I do have access to more portals, in some cases better. It’s recommended, I have used it, and know it’s a great service that saves time and headaches. You are basically paying about $2 per release, and getting it all done in one shot as opposed to individual submissions which is a great value unless your time is worth less than $6/hour (I estimate from experience).
Using the service you can publish a press release to Google, Yahoo, MSN, ASK, AZ Feeds, Congoo, Feed 24, Feedage, FeedFarms, HighBeam Research, MillionRSS, My RSS 365, Octora, Syndic8, Visimo, Zuula, Topix, Redtram, Icerocket, Comcast and more.
You can build anchor links within the press release, add optimized media, add social bookmarking, choose 10 industry targets, have a keyword rich url and for a couple extra bucks insure front page publishing and even keep it in the cycle for up to 3 days.
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